Web and SEO Writing
Search engines thrive on text and we want to get good positions in them so we have to feed them continually. But how do we create good content, and moreover, how often should it be updated?
Search engines have also already seen it all. Consider the fact that they already have indexed billions of web pages. When you understand that you know that you have to come up with new material if you want to attract their attention. Just replacing a few words in an article is not enough–in all probability you will fail to get good rankings with it.
Most experts seem to be agreed on the need for extensive editing of texts to be seen as unique and interesting in the search engines’ eyes.
On Writing Specifically for Search Engines
Good material to search engines is the same as unique and well-written articles that contain the keywords you want to rank for. And that does not mean you should stuff your keywords in as many places as possible in the text; try instead to use keywords in the most natural way possible.
A common topic in forums is the percentage by weight of the text as the key words must have. No forum has managed to unite around a common, best percentage. And it’s really only the engineers at Yahoo, Google and MSN whom could decide the matter.
Optimization work is more about providing search engine robots with good opportunities and make it possible for them to see the text in a larger but well-defined context. A concept that has been coined is Latent Semantic Indexing, which means that different closely related expressions are compared with each other and make it easier to see the big picture and then be able to match the text with the correct category.
How often should I update the site?
Probably as often as possible. A common opinion today is that the important thing is that the updates are done continuously and in a natural way. It is about trying to feed the search engine spiders regularly so that their interests in the site is held up. But there is also a possibility that very rapid publication rate can trigger any spam filters. If your site spits out new items every minute, Google might get the idea that the pages may be of poor quality (possibly computer generated). The trick is to drop in new articles every now and then even if they’re all ready for launch.
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