Mobile Marketing Much More Efficient
It has become increasingly popular to read blogs on your mobile. A company that delivers advertising solutions for mobile platforms has investigated the behavior of their visitors and their traffic patterns. The conclusion is that mobile advertising is five times as efficient as the regular Web.The mobile internet is not just a place to use apps or browse mobile sites, it is almost the opposite. The “surf day” is much longer in that it starts earlier in the morning, and ends later in the evening. The first peak is the morning rush hour, then it goes down during business hours, then up again at lunch, and the afternoon rush hour. The highest peak is just before midnight.
The reason is that mobile browsing is primarily used to kill time, when the user has nothing better to do while waiting. Half of the mobile surfers did it to occupy themselves during the bus, train, subway travel, etc. 33 percent were dependent on the news and watched them and finally; 17 percent could not turn on the computer.
Another reason that the ad effect is so strong, is that you are alone in the box. Only one ad will fit on an mobile page, or in an app. This means that the ads have no competition with other ads.
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